Advertising campaigns never stand alone. A campaign is an essential element of a strategy. 2Dezign creates a short and a long-term strategy, never set down as an static route to success, but always flexible and adjustable to market changes. Long-term strategy requires a merketing and communication plan which will look years ahead. 2Dezign researches the market, competition, demands, images, target groups in order to develop a strategy that works for you. 2Dezign also evaluates a strategy in order to get valuable information on future corporate policies. We will provide and extensive research report with conclusions and recommendations.